AGT Annual Report Proposal
7 January 2019
“Dylseixa”- Product Design
31 December 2018Case Study and Rebranding
The Woodford Folk Festival is a cultural festival held annually over 6 days and 6 nights in semi-rural town of Woodford, Brisbane. It features a wide range of performance styles, genres, and it is a tradition passed through generations, and story telling ceremony. ‘Folk’ represents community and people, as well as a Folk music lovers and its story telling.
The Problem Statement
Woodford Folk Festival have a lot of activities, programme and workshops happen in this 6 days event. The pain points for the customers including the schedule on the website is chaos and very informative, clients have to download the PDF files to see the schedule. Besides, the website layout is complexity for users to plan their schedules, it is also harder for users to find the kid’s festival that match with their planning, missing out on gigs and shows that were happening.
Design Goal
Complexion reduction, simplify the app design, discover the app feature prioritisation in order to cover the end user needs, provide users an app that can assist them plan their time/ schedule, features with AR in order for users to scan through multiple pins in the music festival and help them get the useful information when need.
